Should I use Wix for my business website?

In this week’s blog, I will be highlighting the pros and cons of using Wix to design a business website for yourself. The quickest answer to give is that it depends on what kind of business site you want and its scale. Let’s take a deeper dive into this.

Pros

Wix has some great pros, such as an “easy to use” editor allowing you to customise a design with ease, access to lots of different templates to build your website from, and it is reasonably priced. By doing it yourself you can be free to express your business exactly how you want, provided you have a creative mind and know how to replicate your ideas within the Wix builder, which does take some technical knowhow.

Wix Editor – Available at https://support.wix.com/en/article/wix-editor-getting-started-with-the-wix-editor

Cons

One of the cons of Wix is its bad loading times. Wix hosts your website for you which can be good, as you don’t have to worry about it. But this can also be an issue as once you are with Wix you are almost stuck with them, with additional costs pilling up to further professionalise your website. Transferring a Wix site elsewhere can also be tricky to migrate over if you don’t know what you are doing, this becomes an issue when your business scales and your website needs to scale with it.

Making your website yourself comes the time and effort you need to put into it, ensuring the backend of the website is set up correctly and also ensuring your website looks good. Although companies like Wix advertise as “make your website in less than 1 hour” that isn’t too a full extent true, as building a website isn’t quite that straight forward, otherwise there wouldn’t be thousands of blog posts on search engine optimisation, content structures, on and off-site reputation management and website optimisation. This is the large downside to doing it yourself, as most of the time it isn’t done correctly. Which is why in most cases we would recommend paying to have your website made professionally for you.

Wix SEO Access – Available at https://support.wix.com/en/article/adi-setting-up-your-page-seo

What business’ benefit from Wix

The main conversation of this blog is whether Wix is suited to your business. Wix is great at making small business websites with tonnes of templates to choose from in a range of different industries with access to different add-ons to make your website experience better for your customers. However, any large business would want to look elsewhere as the larger the scale of the website the longer the loading times will be, meaning the overall quality of your website will drop.

For individual websites, Wix can be very good as it’ll be a smaller site where you can set up the site yourself on a cheaper plan and follow a template design. If your individual website is for a portfolio, we wouldn’t recommend Wix due to the loading times with high-quality images of your work which you would want to show off proudly. A WordPress site would be better matched for this.

Wix is known for its poor load time which is why we would only recommend it for small businesses, individuals & mico-organisations which use their website as a place of information, not as a large site or as an eCommerce store.

When selling products online we would recommend Shopify, if you’re selling a larger quantity of products. If your selling only a few products then a WordPress website with WooCommerce would be well matched for this.

If you have any questions or would like us to design your website for you, please get in touch.

DecodeXP

The Challenge

DecodeXP exists to create team-working challenges in a re-imagined way using personality mapping and providing a custom experience for other companies. They “focus on developing the ‘I in teams’ by enabling individuals to gain an evidence-based understanding of their natural role within a group, build resilience and inspire them to operate at their best as they face new challenges”.

From the same owners of www.challengerescapes.com, our task was to create a new website for DecodeXP, using some features from their other website. The mission was to have a slick and professional-looking website which could tell the story and provide all the necessary information for what DecodeXP has to offer.

Our Approach

To start off our process we spoke with Jamie, the founder of DecodeXP, and already having a good understanding of what they wanted after inspecting the Challenger Escapes website we were able to create some initial sketches of what we could create with the content that we were given.

The About page was highlighted as the main focal point for information on the site. We ensured a stand out feature on the home page directed users to the about page. This being the brief overview of How DecodeXP Works. We also added in a menu section within the footer which had anchored links to each section of the About page. This allowed us to have multiple ways of getting the user to the about page where they could learn the value of DecodeXP and how it could benefit them.

Working with Jamie and the DecodeXP team was an absolute pleasure and we look forward to working with them in the future.

Top 5 Reasons to Rebrand

Top 5 Reasons to Rebrand Featured Image

In this weeks blog, I will discuss some of the different reasons you may need to consider a rebrand.

1.  Stay current

One of the main reasons companies rebrand is to stay current. Design trends have a huge impact on how customers perceive a brand and what products/services they offer. Having your branding kept up to date shows your customers that you pay attention to trends in your industry.

Staying current goes hand in hand with having an outdated brand. However, there is a difference between an old logo and an outdated one. Brands that have an old logo, but a well-established audience and brand, then it is best to do research before rebranding as it can go wrong. Such as the infamous Gap logo rebrand. You can rebrand in a subtle way where you keep the same core identity but add a contemporary element to the aesthetic. An example of this is Mastercard.

Mastercard rebrand by Pentagram. Available at https://publicimagedesign.com/logos-beyond-words/

2.  Connect with a new audience

Whether you’ve changed your business approach, have new products or something else, you may want to attract a new/wider audience. It is essential for your brand to speak to your target audience, so a rebrand may be an option so that you can ensure you are doing that.

A perfect example is if your products/services are for millennials but your branding hasn’t been changed to suit their different media consumption habits or values, which differ from other generations. Your branding may not appeal to them and will be less successful.

3. Stand out from competitors

In some cases, it is a great idea to rebrand as a way of standing out from your competitors. It is an effective way to set your company apart from others, showing potential customers that you are the experts and are unique. It helps you become a leader in your industry by having your own voice, look and feel. You shouldn’t just change your logo or branding because a competitor has, it should have a purpose to feel authentic and original.

New companies are energised and want to make a statement in their competitive markets, so they will come for your customers and if their brand looks better, provides a similar service and is contemporary for their target audience then they have a good chance of attracting your customers. If this happens, it is due to you having low brand equity. You need people to recognise your brand and to spark positive emotions to stay relevant and in contention to be the best your brand can.

4. New goals/products

A common reason for a rebrand is if your brand has new goals/values or you’re offering new types of products/services. In this sense, a rebrand can act as a way to show your company is evolving. Your rebrand ensures your brand is updated to reflect your new goals/values.

It is very common for a brand to change as they grow and it is important that your brand strategy aligns with what you are trying to achieve, without having outdated branding that isn’t adapted for all platforms or is too product specific. Here is an example of a rebrand we have done for Holt Twins. We completed a rebrand for the launch of their new product.

The Holt Twins original logo before Beue Media rebrand

The Holt Twins packaging, designed by Beue Media.

 

 

 

 

5. Boost your bottom line

The other 4 points of this blog post all come into this one. The main benefit of a rebrand isn’t to just impact your inbound strategy, but it can make your company more profitable. By standing out, reaching new customers, keeping hold of your clients and showcasing your expertise will enable you to maximise your profit just by giving your brand a new look.

The Importance of Branding

What is branding?

Branding is much more than just a logo or a visual element. When you think about your brand, you should be thinking about your entire customer experience from the moment they engage with your brand. This covers your logo, your website, you social media, the way you communicate with your customers and how your customers engage with your staff.

To break it down, your brand is the way your customers perceive your business. You need to plan to create a brand experience that you want your customers to have. A good brand doesn’t just happen overnight, it needs to be well thought out with a strategic plan.

The structure of your brand

The golden rule for branding is authenticity.

You want to have a vision for your company. Where do you see it in the next 5, 10 or even 30 years? We all know there is no real finish line with a business, all business owners want to strive for better and to go above and beyond, but you need to set the initial targets of where you want to be and what you want to achieve so your entire team can be helping your company achieve your vision.

You need to know what your brand stands for, the values and understanding why you’re doing everything that you do. Your vision and your values are usually linked together as one usually leads to the other. When planning what you want to achieve you’ll pull out ideas of why your vision matters and the values that come from it. Think of the values you’ll need to have in place to achieve your goals as well as the culture you embed in how your workplace operates.

The representation of your brand is essential. When I say your representation I am talking about the design of all of your visual elements as well as the language you use within these, to create your branding DNA. It is also how your customer perceives your brand through their experience, if you need to speak to your customers on the phone then the way you speak to them will have an impact on how they see your brand. You need this representation to match your brand values so there is consistency within your branding, which is key.

Your Design Elements

You want your brand to stand out for the right reasons, so it is critical all of your visual elements both look good as well as being consistent. When your branding is consistent it is easier to recognise, and people feel more comfortable with your brand as it comes across as more reliable. Once this is achieved (providing your services match the quality of your brand) you can begin to form brand loyalties with your customers.

Your visual elements will need to use the same colour scheme, typography and general design styles throughout to ensure consistency. You want your brand to clearly communicate with your customers what your company is all about, but at the same time standing out from your competitors.

Conclusion

In conclusion, the best brands are built up from strong foundations of the visions and goals you set, then creating values that match them. These ideas are set for you and your staff to hold onto, to work towards and to achieve. Your brand needs to show these off through consistent visual assets, as well as communication with your customers in general. Your aim should be to stand out and look good, keeping your visual assets fresh and up to date.